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PNC Wealth Management

PNC Financial Services Group is a banking and financial services corporation based out of Pittsburgh. It is the result of a merger between the Pittsburgh National Corporation and the Provident National Corporation.

PNC Bank operates in 21 states. The corporation has a wealth management arm known as PNC Wealth Management. This business segment of PNC manages slightly less than $50 billion in assets and has a practice called Hawthorn catering to ultra-high net worth individuals.

We Are Different Because We Are Laser Focused On Helping You Achieve Financial Serenity Through Our Proven Comprehensive Goals-Based Planning & Investing Strategies.

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By the way, if you are looking to invest $5 million or more in investible liquid assets, then be sure to request your free copy of this comprehensive wealth management, estate, tax and financial planning book for choosing great wealth management firms. It will give you some useful insights into wealth management.

Whether to work with a wealth management firm or not is a significant decision. Some individuals may feel comfortable making their own financial decisions no matter how large the portfolio. Some others look for outside expertise in specific areas. Some want a dedicated wealth manager to handle all aspects of their finances. Pillar Wealth Management is one such firm that looks at individuals and families’ financial aspects with $5 million to $500 million in investible liquid assets.

In our experience, the higher the wealth, the greater the customization required and the more complex the decisions are. If you are researching wealth management and are looking for top advisors, then the following guide is perfect for you. We will start by discussing the PNC Wealth Management background. We will then look at what types of clients PNC Wealth Management accepts and how wealth management firms have certain requirements. We will then explore the important topic of investment philosophy (including PNC Wealth Management investment philosophy). We will close with a peek into the services offered by PNC Wealth Management.

PNC Wealth Management Background

PNC Wealth Management’s background is believed to go back to 1982. PNC offers wealth management services through its 2,000 employees, including 750+ financial advisors. PNC Wealth Management has offices in 16 US states and countries like China, Germany, UK, and Canada. PNC Financial Services Group has offices in 40 US states along with the mentioned international locations. Pillar Wealth Management, a boutique firm based out of California, also serves clients with $5 million to $500 million in liquid assets throughout the US.

The background of a wealth management firm is important. It gives you an idea of the firm’s experience, the kind of clients it serves, how it has evolved, and what its wealth management philosophy is. A firm that has multiple offices in multiple countries and a high employee count is likely a large firm. Perhaps, the scale may not provide a family feel if that is what you are looking for in a wealth management firm. On the other hand, a small niche firm will provide personalized service but may not be able to offer you private banking services that large institutions with banking operations can. If you want to know more about the attributes that are common among top wealth management firms, then read this book called The Ultimate Guide to Choosing the Best Financial Advisor: For Investors With $5 Million to $500 Million in Liquid Assets.

Testimonial From Satisfied Clients

Different individuals will have different preferences when it comes to selecting the type of wealth management firm. Some will want the comfort of working with a brand-name like a big Wall Street firm. Some others may see a wealth manager as a person similar to a family doctor. Get in touch with Hutch Ashoo to explore Pillar Wealth Management’s background.

PNC Wealth Management

What Types of Clients Does PNC Wealth Management Accept?

Whenever you explore a wealth management firm, you always wonder what type of clients that firm works with. If you have researched PNC, you probably had one question in mind: What types of clients does PNC Wealth Management accept? The answer, as with many other things, is – it depends. PNC Wealth Management has different programs with different account minimums. Some services require only $50,000, while the Hawthorn family office services require a minimum of $20 million in investible assets.

You should know that every wealth management firm has a minimum account size policy that it follows. Wealth management is a financial advisory service for the wealthy, and therefore firms screen clients based on minimum account size. The amount is generally specified on the firm’s website. And by liquid investible assets, we mean assets that can be readily invested. So, your home or equity in an illiquid asset does not qualify as investible liquid assets that wealth management firms specify.

Knowing the client profile is not just a screening exercise that prosperity management firms find useful. Even you, the client, can research the client profile to get an idea of the kind of experience and expertise that a prosperity management firm has. Feel free to download this guide on choosing the best financial advisor for individuals and families who have $5 million to $500 million in liquid assets.

If you know that a prosperity management firm has handled accounts worth $50 million, then you know that the firm has the expertise that is very different from the skills needed to handle a $1 million account. Schedule a free consultation with Pillar Wealth Management to explore whether the firm can be of help to you and whether it has the right kind of experience.

PNC Wealth Management Investment Philosophy

Not many people talk about investment philosophy. Yet, we believe that the topic is one of the most important. The investment philosophy is the guiding marker that influences the way prosperity management firms make key decisions. It has the potential to significantly impact the client’s ability to reach all of his/her financial goals. We encourage you to read this book on improving portfolio performance for investors with $5 million to $500 million in liquid assets to understand investment management methods practiced by wealth managers.

PNC Wealth Management investment philosophy talks about 6 steps, including understanding client goals, getting the asset allocation right, and monitoring progress towards client goals. These are all great components that make up an investment philosophy. There has to be a connection between the client goals and the prosperity management firm’s investments. Whether it is PNC Wealth Management or any other firm, this is the basic building block of prosperity management. Secondly, wealth management is not a one-time activity like when you are using your credit cards. The world around us changes every day, and so do our lives, our goals, and our financial situations. Therefore constant updating of the wealth strategy is imperative. The more a wealth management firm can customize these updates, the better it is.

One key component of the investment philosophy which is rarely mentioned is a focus on investment costs. Investment costs are not the same thing as fees. They are costs borne by the client. Items like capital gains taxes, brokerage fees, and costs related to investment transactions ultimately eat into the gross returns. Therefore, wealth managers who optimize these costs are the most successful ones. Feel free to start a conversation with Pillar Wealth Management to discuss investment costs.

Services Offered by PNC Wealth Management

Services offered by PNC Wealth Management cover a variety of areas. As PNC specializes in investment management, a lot of its services revolve around investments and portfolio management. There are services related to taxes and legal aspects associated with investments. The firm also offers risk management and insurance services. Trust and estate services are also mentioned on the website. Lastly, since PNC is a bank, private banking services are also offered.

Most prosperity management firms offer a host of services. These can include retirement planning, taxation, estate planning, succession, philanthropy, investment management, and so on. The idea of prosperity management is to have one entity or manager handle all aspects of a client’s finances. Doing so saves the client a lot of time and effort. It can also lead to more holistic decision-making. If one person is handling all areas of a client’s finances, then he/she will know the impact of every decision on all areas of the client’s financial life. If one person works only on taxes, another on portfolio management, they may not be aware of what the other professional is planning and how their decisions can impact those plans. There is no synchronization in the thinking process. Reach out to Pillar Wealth Management to understand its services and how they can help you.

It would be a good idea for you to first introspect and think about why you want to work with a wealth manager. What areas in your financial life do you need help with, and what services are priorities for you. Once you know this information, you can start looking for prosperity management firms that list those services. For more on the self-introspection process, read this short guide on critical shifts needed to maximize portfolio performance.

The Fee Structure of A Wealth Management Firm

The fee structure of a prosperity management firm may significantly influence the way its services are delivered. The industry usually adopts one of two models – a fee-based one and a fee-only model. The fee-only model involves only fees. There are no product commissions. The fee is usually a fixed percentage of the assets under management. PNC Wealth Management follows a variation of this model whereby it reduces the fixed percentage as the client assets go up. If a client brings in $10 million, then the percentage is lower than for a client who brings in, say, $2 million. There are other methods like hourly rates and milestones as well.

A fee-based model involves commissions and fees. The fee part is worked out as described above. The commissions are payments that product companies pay wealth managers whenever a client buys or invests in one of their products. Effectively, the product companies reward the wealth managers for “aiding the sale” of their product. The issue with this structure is that the wealth manager’s financial incentives may not always be aligned with the client’s best interests.

For example, a wealth manager may persuade a client to purchase a specific insurance policy in the hope of making a commission even though the client can do without the policy. Similarly, a wealth manager may recommend a client to invest in a high-risk fund that has a distributor margin even though the client can do perfectly fine with a low-cost passive fund. There are many such examples, but you get the point. And by the way, if you want to discuss this in more detail, then feel free to set up a call with Hutch Ashoo or Chris Snyder from Pillar Wealth Management.

PNC Overview

PNC Bank is the banking subsidiary of PNC Financial Services, which has $325 billion in assets under management. The bank is based in Pittsburgh, Pennsylvania, and has over 2,500 branches in 27 states.

PNC Bank has more than 12 million customers, either individuals or small businesses, who use its various services. The bank has over 30 solution centers that provide an environment connecting customers to the bank’s digital solutions beyond deposits and withdrawals.

PNC’s Asset Management Group delivers asset management solutions to individuals, corporations, municipalities, non-profits, and high- and ultra-high net worth individuals and families through PNC Private Bank, PNC Private Bank Hawthorn, and PNC Institutional Asset Management.

PNC offers corporate and institutional banking to more than two-thirds of the Fortune500 companies and thousands of real estate, utilities, healthcare, government, higher education, and not-for-profit organizations. 

Who are PNC Bank’s customers?

PNC bank is ideal for anyone looking for an all-service retail bank that provides online as well as brick-and-mortar services. It is a well-established bank that provides checking and savings accounts, CDs, credit cards, mortgages, IRAs, and auto loans.

Small businesses also have access to merchant services, loans, and lines of credit.

PNC Banking Services                                    

Virtual Wallet

PNC’s virtual wallet combines checking and savings in one account, including Virtual Spend, Virtual Reserve, and Virtual Growth. Virtual Spend is a checking account with $0 service charge when the account has $500 plus a monthly direct deposit or a $500+ balance in Spend and Reserve or the account holder is over 62.

Virtual Reserve is the short-term savings account aspect of the Wallet. Virtual Growth is a long-term savings account.

In 2021, PNC added its Low Cash Mode feature to its Virtual Wallet, giving customers the ability to avoid unnecessary overdraft fees through intelligent alerts, extra time to address overdrafts, and control over which items to pay.    

Interest Rates

PNC offers a high-yield savings account at 4% APY. Virtual wallet checking accounts earn 0.02%, and savings accounts earn 0.01%.

With Performance Select checking, money market accounts earn between 0.04% for an account balance between $1.00 and $9,999.99 up to 1.24% for account balances of $1,000,000 or more.

Lower rates apply to Performance Checking.

A 60-month fixed-rate CD will earn 0.03% with a balance of $25,000 and above.

Virtual Wallet Student

Virtual Wallet Student benefits include the three Spend/Reserve/Growth accounts, with no monthly service charge, a PNC Bank Visa Debit Card, free online and mobile banking, and one incoming wire transfer per statement period.

PNC Credit Cards

A PNC Cash Rewards Visa credit card earns at least 1% cash back on purchases everywhere: 2% on grocery store purchases, 3% on restaurant dining, and 4% on gas station purchases for the first $8,000 in combined purchases annually. You’ll receive a $200 bonus after making $1,000 in purchases during the first 3 months after opening the account.

PNC also offers a points Visa credit card, with points redeemable for thousands of rewards, including cash, merchandise, and travel. There are no annual fees on PNC Bank credit cards.

Why is Pillar Wealth Management Unique?

Pillar Wealth Management is a niche boutique wealth management firm that offers white-glove personalized wealth management services. The firm has over 60 years of combined experience in handling high net worth portfolios. Pillar Wealth Management believes in the philosophy of financial serenity, which means that clients are enabled to reach their financial goals in a stress-free manner.

Speaking of stress, the firm stress-tests all of its client portfolios every 90 days for 1,000 random events. This test is based on historical market data of the past almost 100 years. Pillar Wealth Management can do this because it successfully maintains an optimal size. In fact, the firm is only accepting 17 new clients this year. An optimal size also allows Pillar Wealth Management to place a high priority on a personalized experience. Pillar’s team members know their clients by their first name whenever they call the office.

Final Verdict

PNC financial services group or its marketing name as financial services group inc PNC is wealth management that provides financial services and FDIC-insured banking products and services apart from insured banking products, legal tax, or accounting advice. This wealth management has the bank as PNC Bank that function as the facility in loaning the assets to the clients. The services offered in PNC are limited which all of the investments, not FDIC-insured no bank guarantee may lose value. Thus, you have to have insured banking before you partner with them. Some people also assumed that PNC is identic with the services as:

Wealth Management, Fiduciary Services FDIC, Insured banking.

The story will be totally different if you are an ultra-high-net-worth individual with $5 million to $500 million in investible assets. The best choice is to work with divine wealth management like Pillar WM. Hutch Ashoo and Christopher Snyder are the expert founders of independent, fee-only, and fiduciary wealth management firm Pillar Wealth Management. If you would like to speak with them or simply ask any questions about how custom and trusted wealth management advice is offered to high-net-worth individuals with $5 million to $500 million in investible assets, then feel free to start a conversation.

Frequently Asked Questions About PNC Wealth Management

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PNC Bank is the retail banking arm of PNC Financial Services. PNC Private Bank offers wealth management services to individuals and families.

PNC Investments is registered with the SEC as a broker-dealer and investment adviser. It is regulated by the SEC and FINRA.

PNC is the result of a merger between Pittsburgh National Corporation and Provident National Corporation in 1893.

PNC bank has been operating in the financial services industry for over 100 years.

According to bankrate.com, PNC Financial Services is the 6th largest bank in the US, with total assets of over $550 billion.

PNC Bank is a retail banking institution open to the public. PNC Private Bank is part of PNC’s asset management group, offering wealth management services to individuals with at least $1 million.

PNC is a good choice for full-service banking, offering its Virtual Wallet in addition to CDs, money market accounts, IRAs, loans, and mortgages. It offers low rates on loans.

PNC Bank is safe as it is a member of FDIC.

PNC Bank offers a range of banking products, with plenty of branches for in-person banking, but offers low interest rates. Plus, its high-yield savings account is only available in certain states.

PNC requires no minimum deposit or ongoing balance for its Virtual Wallet accounts.


To be 100% transparent, we published this page to help filter through the mass influx of prospects, who come to us through our website and referrals, to gain only a handful of the right types of new clients who wish to engage us.

We enjoy working with high net worth and ultra-high net worth investors and families who want what we call financial serenity – the feeling that comes when you know your finances and the lifestyle you desire have been secured for life, and that you don’t have to do any of the work to manage and maintain it because you hired a trusted advisor to take care of everything.

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