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High Net Worth Investing 2022: 3 Smart Responses

It’s easy to let your guard down now that covid appears to be mostly in the rearview mirror. But when it comes to high net worth investing, extremes are never desirable, and we are living in extreme times, with a potentially catastrophic combination of trends never before seen. There has never been a better time to get the 7 Secrets to High Net Worth Investment Management, Estate, Tax, and Financial Planning.

7 Secrets minified

7 Secrets To High Net Worth Investment Management, Estate, Tax and Financial Planning

The insights you’ll discover from our published book will help you integrate a variety of wealth management tools with financial planning, providing guidance for your future security alongside complex financial strategies, so your human and financial capital will both flourish.

Clients frequently share with us how the knowledge gained from this book helped provide them tremendous clarity, shattering industry-pitched ideologies, while offering insight and direction in making such important financial decisions.

Markets are reaching stratospheric levels. Bonds yields have sunk to all-time lows. Serious inflation may be returning for the first time in decades. Supply chains remain disrupted. Real estate prices are soaring again.

High net worth investing in this environment must be done more smartly than at any point in the last ten years, which lulled many into complacency before covid reminded us to pay attention. Make the wrong choices now, and depending on what happens next, it could take years to recover – if ever. If you want to talk to an expert about how to protect your wealth, schedule a free consultation with one of our founding wealth managers, who work exclusively with investors who have $5 million to $500 million in liquid assets.

Here’s a quick recap of current trends, followed by the best and worst high net worth investing advice you could hear in this critical time in history.

Table of Contents
Financial, Economic, Political Tumult in 2021 and Beyond
3 Smart High Net Worth Investing Responses to Heightened Uncertainty
Don’t Wait – Change Your Portfolio Plan Now

Financial, Economic, Political Tumult in 2021 and Beyond

Record-Breaking Stock Market

How high are the markets? Stocks are higher than at any time in history, and they have continued to rise even with high unemployment and a jittery economic recovery after covid.

Are we in another bubble? No one knows the future and it’s impossible to predict with any certainty. But we do know that bubbles happen, and some burst bigger than others. We also know that the stock market has, for some time now, been behaving contrary to how a lot of people are experiencing life, financially speaking.

Historic Low Bond Yields

Adding to the discomfort of the moment, bonds are at historic lows, with 10-year Treasury yields dipping down to 0.5% at their low point in 2020. Before that, yields had never dropped below 1%.


When the market crashed in 2000, one of the saving graces for high net worth investing was the high bond market. But in 2020 when the covid recession began, we didn’t have that protective cushion.

What will happen in the future if a stock bubble bursts while bonds are so low, and we endure a prolonged recession or depression?


Making this moment even more frightening is the rising inflation, which has remained higher in 2021 than any year since 2008 – right before the Great Recession.

Inflation can wreak havoc on an economy in ways that affect everything, including high net worth investing, but it’s been so long since the hyperinflation of the late 1970s that most people today have no comprehension of the damage it can do.

Rising Real Estate

One way inflation is showing up is in the worst possible place for high net worth investing – real estate. Prices are going skyward, rising 13% nationwide in 2021 and projected to continue rising.

Put all these trends together. A surging stock market that seems disconnected from reality. A super low bond market. Inflation like we haven’t since the Great Recession. Rising real estate prices.

Perhaps our political leaders have a solution. Or perhaps not.

Political Trends

Again, there’s no way to predict what will happen politically, but there is talk of breaking up big tech companies. How would that affect the surging stock market, high net worth investing, and the rest of the economy? There is talk of raising the capital gains tax, which would have a particularly strong effect on those with ultra high net worth. Some are also proposing ending the ‘step-up’ exception for inherited wealth. This would mean you would owe taxes on gains accrued from wealth you inherit.

All this is just in the discussion stage right now. The point is – these are storm clouds we have never seen gathering strength all at the same time.

What should be the response for high net worth investing? Schedule a free consultation with a Pillar wealth manager.

High Net Worth Investing 2021

3 Smart High Net Worth Investing Responses to Heightened Uncertainty

What’s required then for high net worth investing? What’s required is a shift in investment philosophy from returns-based investing to goals-based investing.

What matters to you in life as it relates to money? If you achieve all those things, then you win. Here are three primary shifts to help adjust your approach to investment.

1. Stop Obsessing about ‘Maximized’ Returns

Everyone loves earning 20% or 30% as a result of high net worth investing. This kind of growth happens sometimes, and when it does, some investors start to think they have a right to expect it all the time, across long time spans.

You don’t.

But if you apply high net worth investing in such a way as to chase after a particular rate of return – usually one that’s higher than is reasonable – you will end up costing yourself. We have seen this over and over and over again from investors who were managing their own portfolios, or who trusted financial advisors who just followed Wall Street’s methods.

We have had people come to us from other advisors and investment firms where they were 100% invested in stocks. 100%! The worst high net worth investing advice you could hear right now may be to increase the amount of your portfolio invested in equities.

So, is there a way to maximize your growth from high net worth investing? And can you find an advisor to deliver it?

This is the wrong question. Why? Because it has no time horizon. Do you want to maximize growth for one year? Five years? Ten years? The rest of your life?

The strategies for achieving each of those are incompatible and contradictory.

Does that make sense to you? What you must do to maximize growth for one year is the opposite, in many ways, from what it takes to maximize growth over a lifetime. You cannot do both.

Thus, you need to shift away from pursuing some perceived ideal rate of return, and begin pursuing goals-based investing.

Best high net worth investing advice: Stop pursuing a specific return. Pursue goals instead.

Worst high net worth investing advice: Go for broke – increase your portfolio’s stock percentage.

2. Escape from Wonderland – Go Back Up the Rabbit Hole

One person recently came to our office to discuss his situation. He worked in tech and has about $12 million. He believes he is set for life, no matter what happens. He even believes that if he loses a bunch of his money to a downturn, he will just make it all back.

This is one of the most pernicious outcomes from the covid recession. Because the market rebounded so fast, people like this investor gained a false sense of confidence that investment losses always return.

Not so.

We had one couple come to us after the 2000 dotcom recession with $5 million in liquid assets. They used to have $32 million. Think about the magnitude of that loss.

They were planning to retire early. Now, they couldn’t. Their entire life plan had to change. It is possible to lose so much you will never make it back within the time that matters.

That’s the important part. Sure, give someone 40 years and a healthy income, and they might recover from $5 million back up to $32 million. But they’ll never get as high as they would have gotten had they not lost so much. And more importantly, how long will it be before they get back to where they were? What life dreams, goals, and plans will they have to delay or give up on entirely because they didn’t have the money when they needed it?

Suppose that couple was preparing to invest $10 million in a new business or to start a foundation. Now, they couldn’t do it. 20 years later, maybe they have the money back. But by then it’s too late. They’re retired, focused on other things. The moment passed.

Wonderland is where you are if you believe you will always just ‘make it back’, using high net worth investing after a market collapse or recession. What if the market collapses just after Amazon gets forced to break up, and at the same time, the capital gains tax gets raised to the same level as the income tax? What if you lose 60% of your investment portfolio in that collapse?

Think you’ll make that back?

Ted Turner famously lost nearly 90% of his wealth when AOL-Time Warner collapsed in the early 2000s. Think he ever made that back?

If you made your wealth all back in a few months after the covid recession, we have news for you:

You got lucky.

Don’t count on it happening so easily the next time. Come back up the rabbit hole, and look at the world as it really is, not the fantasy world it sometimes appears to be.

Best high net worth investing advice: Expect hardship, downturns, and market volatility

Worst high net worth investing advice: Assume you’ll just make back any losses suffered in a recession

3. Use Your Wisdom Teeth, not Your Funny Bone

Now is the time to allow your wiser self to take over your investment planning, and put away greedy ideas about earning 20% no matter what, or making back whatever investment losses you might endure.

What does your wiser self have to say?

Wisdom says to balance risk against high net worth investing returns while focusing instead on the things in your life that matter most to you.

Many high and ultra high net worth investors have enough money to ‘last’ the rest of their lives – as long as they manage it well and make smart decisions. This should be your primary focus. Earning 30% one year does little good if you lose 25% of it the next.

Don’t misunderstand. We’re not saying high net worth investing performance doesn’t matter. It matters a lot. What we’re saying is you need to redefine what high net worth investing performance really means.

Performance means lifelong financial security – no matter what happens politically, economically, or socially. It means securely achieving all your financial and lifestyle goals and desires. Being over-invested in stocks is a recipe for stress and heartbreak.

Instead, you want to use financial planning, from high net worth investing experts, that achieves ALL of the following:

  • Customized asset allocation
  • Portfolio stress-testing using 100 years of market data
  • Incorporate your personal life dreams, desires, and goals into your financial plan
  • Derive the perfect combination of lowest risk and best return
  • Deliver all this with highest degree of confidence possible

Best high net worth investing advice: Build an asset allocation designed around lifelong security.

Worst high net worth investing advice: Go for the biggest possible growth and forget about risk.

What is considered a high net worth investor?

What is considered a high net worth investor?

A high net worth investor is someone who has liquid assets worth at least $1 million. Liquid assets include cash and assets that can be converted fairly easily into cash, such as stocks and bonds.

What do high net worth individuals invest in?

What do high net worth individuals invest in?

High net worth individuals invest in commercial or residential real estate, stocks and bonds, savings plans, and private equity. They may invest in small businesses, art, gold, or jewelry.

What net worth is considered high net worth?

What net worth is considered high net worth?

A high net worth individual has liquid financial assets whose value is at least $1 million, assets such as cash, bank accounts, money market funds, stocks, and bonds.

What is considered high-net-worth in 2022?

What is considered high-net-worth in 2022?

Someone has a high net worth in 2022 if they have liquid financial assets whose value is at least $1 million, which are assets other than real property such as homes, boats, or airplanes.

Don’t Wait – Change Your Portfolio Plan Now

With uncertainty building across stocks, bonds, real estate, and inflation, buffeted by political headwinds, these are not the times to be risking your future security on unproven and unhinged high net worth investing strategies.

Rather, these are the times for making wise choices based on professional financial planning and wealth management principles. Few wealthy families have the time or the experience to competently manage their wealth to the degree needed if they want to enjoy worry-free financial serenity.

If you qualify, the best decision you can make is to talk to a wealth manager who works exclusively with high net worth investors who have $5 million to $500 million in liquid assets.

Pillar offers free consultations in which we create fully customized financial plans before you commit to anything. Click below to see how we would ensure you the financial serenity you want, regardless of what’s happening in the world.

Schedule My Introductory Call


To be 100% transparent, we published this page to help filter through the mass influx of prospects, who come to us through our website and referrals, to gain only a handful of the right types of new clients who wish to engage us.

We enjoy working with high net worth and ultra-high net worth investors and families who want what we call financial serenity – the feeling that comes when you know your finances and the lifestyle you desire have been secured for life, and that you don’t have to do any of the work to manage and maintain it because you hired a trusted advisor to take care of everything.

You see, our goal is to only accept 17 new clients this year. Clients who have from $5 million to $500 million in liquid investable assets to entrust us with on a 100% fee basis. No commissions and no products for sale.

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