Highly regarded throughout the financial services industry and frequently sought out for his expertise, Frank Paré began his career over 30 years ago at a financial services firm in San Francisco. After several years at a wealth management firm specializing in ultra-high-net-worth clients, Frank founded PF Wealth Management in 2006 to provide Values-Based Financial Planning™ to high-net-worth clients.

Frank serves on the boards of several civic and non-profit organizations, including UC Berkeley’s Personal Financial Planning Board. Previously, he served on the CFP Board of Standards’ Public Policy Council, addressing the financial challenges faced by families.