RoseRock Wealth Management is a Dallas-based, fee-only financial advisory firm dedicated to helping clients build “wiser wealth” and lead more fulfilling lives. Founded by Ryan W. Huey, CFP®, and joined by Franklin Matute, CFP®, the firm brings over 30 years of combined experience to its client-centric approach.

RoseRock emphasizes long-term investment planning within a comprehensive financial strategy, aiming to avoid emotion-driven decisions and behavioral mistakes. The firm’s commitment to integrity and personalized service has earned it recognition, including 15 years on D Magazine’s “Best Financial Planner in Dallas” list.

Clients benefit from a disciplined, transparent process designed to align financial decisions with their personal goals and values.