​Gordon Asset Management, LLC, operating under the brand WealthQB, is a fiduciary financial advisory firm headquartered in Durham, North Carolina. Founded by Joe Gordon, CFP®, CPFA, CIMA, AIFA®, the firm offers comprehensive financial services tailored to individuals, families, business owners, and entrepreneurs. Their offerings include wealth management, retirement income planning, tax strategies, estate planning, and corporate retirement plan consulting, such as 401(k) benchmarking and cash balance plans. Emphasizing a holistic approach, they integrate advanced technology to provide clients with real-time access to their financial data, ensuring transparency and informed decision-making. As a Registered Investment Adviser, Gordon Asset Management is committed to acting in clients’ best interests, delivering personalized strategies to help achieve financial goals.