​Fryar Financial LLC is an independent Registered Investment Advisor firm based in Durham, North Carolina, specializing in retirement income planning and comprehensive financial strategies. Led by Marcus W. Fryar, CFP®, ChFC®, SE-AWMA, the firm employs a holistic approach known as “Seven Pillars: One Process,” designed to assess clients’ financial readiness and align strategies with their unique goals. As fiduciaries, Fryar Financial prioritizes clients’ best interests, offering personalized solutions without the constraints of proprietary investment products. Their services encompass financial planning, investment management, and estate planning, all aimed at empowering clients to make informed decisions and achieve long-term financial success.