Lyons Investment Group, based in Arlington, Texas, is an insurance-affiliated investment advisory firm led by President Donald R. Lyons, who brings over 37 years of experience in the financial services industry. The firm offers a comprehensive suite of personalized financial services, including financial planning, retirement income strategies, insurance and annuities, education funding, estate planning, and group benefits. Affiliated with Ameritas Investment Company, LLC, and Ameritas Advisory Services, Lyons Investment Group provides clients with access to a broad portfolio of investment and insurance products, tailoring solutions to meet individual and business needs. Emphasizing a client-centric approach, the firm is committed to delivering customized strategies that align with each client’s unique financial goals and risk tolerance. citeturn0search1turn0search4