Pennington, Bass & Associates, based in Lubbock, Texas, is a comprehensive financial planning firm with a legacy dating back to 1953. Founded by Lee Pennington, a pioneer in the financial planning industry, and later joined by Mark Bass, CFP®, CPA, AIF®, the firm emphasizes long-term, relationship-focused service. Their offerings encompass investment, retirement, tax, insurance, education, and estate planning, catering to a diverse clientele including individuals, families, non-profits, and churches across the U.S. Affiliated with Cetera Advisors, Pennington, Bass & Associates leverages independent research and custodial support to provide tailored financial strategies. The firm’s philosophy centers on building meaningful relationships, ensuring that clients feel valued and understood in every financial decision.