AIM Advisory Group, LLC, based in Lubbock, Texas, is an independent financial advisory firm specializing in comprehensive financial planning, retirement planning, and investment management for successful business owners and growing families. Led by President Justin L. Price, a CFP® and CRC®, the firm emphasizes a personalized, client-centric approach, aiming to become a trusted advisor by providing unbiased advice tailored to individual long-term goals. Their services include a wide array of traditional and non-traditional investment options, with a focus on creating tax-efficient strategies that address both current needs and future aspirations. AIM Advisory Group is committed to fostering financial literacy and offers resources such as blogs and financial calculators to support informed decision-making. The firm’s philosophy centers on understanding clients’ objectives and developing customized plans to achieve them, ensuring a secure financial future.