Winston-Salem, North Carolina, with its historic roots in tobacco and textiles, has emerged as a forward-looking economic hub driven by healthcare, education, and biotechnology. This blend of legacy industry and innovation has cultivated a financial advisory ecosystem that is both seasoned and adaptive. Investment firms in Winston-Salem range from boutique fiduciary advisors and regional wealth management platforms to family offices and institutional consultants. These firms offer proficiency in retirement income planning, intergenerational wealth transfer, risk-managed portfolios, and values-based investing. This impartial resource offers insights into Winston-Salem’s growing financial advisory market, aiding investors in identifying experienced, strategic partners.
1. Stephens Inc
Stephens Inc. is a privately held, family-owned financial services firm headquartered in Little Rock, Arkansas. Founded in 1933, it has grown into a global investment bank offering services in wealth management, public finance, private capital, and insurance. The firm is known for its strong client relationships, long-term perspective, and middle-market M&A expertise. In 2025, leadership transitioned to Miles and John Stephens, marking the firm’s third generation of family leadership. Stephens maintains its commitment to integrity, client focus, and community involvement, while also supporting major sponsorships such as Williams Racing and PGA Tour events.
Phone: 3362510400
Email: [email protected]
Address: 101 S Stratford Rd #200, Winston-Salem, NC 27104, United States
Website: https://www.stephens.com/
2. Five Points Capital
Five Points Capital is a private equity firm based in Winston-Salem, North Carolina, focused on providing flexible debt and equity solutions to lower middle-market companies across the U.S. Since 1997, it has supported buyouts, acquisitions, and growth initiatives through offerings such as unitranche and subordinated debt, as well as equity co-investments. With over $1.7 billion in committed capital and a team with more than a century of collective experience, the firm emphasizes long-term partnerships and value creation across diverse industries.
Phone: 3367330350
Email: [email protected]
Address: 500 W 5th St Suite 900, Winston-Salem, NC 27101, United States
Website: https://www.fivepointscapital.com/
3. Sheets Smith Wealth Management
Sheets Smith Wealth Management (SSWM) is an SEC-registered investment advisory firm based in Winston-Salem, North Carolina, with an office in Atlanta. Founded in 1982, the firm provides tailored wealth management and financial planning services to high-net-worth individuals, families, and institutions. SSWM’s multidisciplinary team includes CFAs, CFPs, and CRPCs, offering diversified, risk-adjusted investment strategies across asset classes. Committed to fiduciary principles, the firm emphasizes ethical conduct, transparency, and long-term client relationships.
Phone: 3367652020
Email: [email protected]
Address: 120 Club Oaks Ct STE 200, Winston-Salem, NC 27104, United States
Website: https://sheetssmith.com/
4. Stifel
Stifel – Winston-Salem Branch provides personalized wealth management services to individuals and families, emphasizing long-term financial planning and face-to-face client engagement. Led by Senior Vice President Kevin Lyall and supported by advisors Pat Crowley and David Havens, the team delivers tailored strategies for retirement, education, tax management, and income generation, aligned with each client’s goals and risk profile.
Phone: 7439997226
Email: [email protected]
Address: 1 W 4th St Suite 610, Winston-Salem, NC 27101, United States
Website:https://www.stifel.com/branch/nc/winston-salem
5. Merrill Lynch Wealth Management
Setzer Souza Childers, a top-ranked advisory team within Merrill Lynch Wealth Management in Winston-Salem, delivers holistic, client-centered financial planning. Led by experienced professionals and recognized by Forbes from 2022 to 2025, the team offers customized investment, retirement, and lending solutions, leveraging Merrill’s platform and Bank of America’s capabilities to align financial strategies with individual life goals.
Phone: 3367213200
Email: [email protected]
Address: 380 Knollwood St Suite 430, Winston-Salem, NC 27103, United States
Website: https://advisor.ml.com/sites/nc/winston-salem/sscml
6. Dixon & Company Wealth Management, LLC
Dixon & Company Wealth Management, a registered investment advisory firm in Winston-Salem, provides tailored financial planning and investment management. With a team of Certified Financial Planners, the firm emphasizes integrity, transparency, and long-term client relationships, offering personalized strategies in retirement income, goal planning, and portfolio management.
Phone: 3362458626
Email: [email protected]
Address: 155 Sunnynoll Ct STE 101, Winston-Salem, NC 27106, United States
Website: https://www.dixonwm.com/
7. Salem Investment Counselors
Salem Investment Counselors, a privately held, SEC-registered fiduciary firm founded in 1979, manages over $3.85 billion in assets. Known for its conflict-free, client-focused approach, Salem offers customized investment, estate, tax, and financial planning services. Staffed by credentialed professionals (CFA, CPA, JD, CFP®), the firm has earned repeated recognition as CNBC’s top-ranked financial advisory firm in the Southeast.
Phone: 3367687230
Email: [email protected]
Address: 480 Shepherd St, Winston-Salem, NC 27103, United States
Website: https://saleminvestment.com/
8. Hege Financial Group
Hege Financial Group, a multi-generational, family-owned advisory firm founded in 1979 and led by Will Hege, CFP®, serves over 600 families. The firm specializes in investment management, retirement planning, estate strategies, insurance, and tax planning for clients with investable assets of $250,000 or more. Their services are personalized, starting with an introductory call and a Discovery Meeting, followed by the creation of tailored financial plans. Annual fees range from 0.6% to 1.5% of assets under management.
Phone: 13367224343
Email: [email protected]
Address: 1404 Plaza West Rd, Winston-Salem, NC 27103
Website: https://www.hegefinancialgroup.com/
9. Five Points Capital
Five Points Capital, based in Winston-Salem, North Carolina, specializes in providing flexible debt and equity capital solutions to lower middle-market companies. With over 25 years of experience and more than $1 billion in committed capital, the firm partners with sponsors and management teams to support buyouts, recapitalizations, and acquisitions. Their investment offerings include unitranche, subordinated, and second-lien debt, as well as equity co-investments, typically ranging from $5 million to $30 million. Five Points Capital focuses on cash-flow-oriented businesses in sectors like business services, healthcare, and marketing services, emphasizing long-term, value-driven partnerships. In 2020, the firm became an affiliate of P10 Holdings, enhancing its market presence and investor network.
Phone: 13367330350
Email: [email protected]
Address: 500 W 5th St Ste 900, Winston-Salem, NC 27101
Website: https://www.fivepointscapital.com/
10. Maestro Wealth Advisors
Maestro Wealth Advisors, based in Winston-Salem, North Carolina, specializes in retirement planning through a personalized, orchestrated approach. Their four-step process—“Hear It,” “Tune It,” “Perform It,” and “Enjoy It”—focuses on understanding client goals, adapting plans to changing circumstances, executing strategies, and ensuring ongoing communication for long-term financial success. The firm offers services in investment management, estate planning, insurance, tax strategies, and legacy planning, aiming to help clients achieve a balanced, fulfilling retirement. They also provide educational resources such as workshops, blogs, and podcasts to empower clients in their financial decisions.
Phone: 13364481086
Email: [email protected]
Address: 755 Highland Oaks Dr Ste 101, Winston-Salem, NC 27103
Website: http://maestrowealth.com
Navigating Winston-Salem’s Investment Firms Landscape
In selecting an investment firm in Winston-Salem, investors should look beyond conventional indicators such as past performance and licensing credentials to evaluate how well a firm’s approach aligns with their broader financial values and long-term goals. As a city shaped by both historical legacy and modern growth—particularly in healthcare, education, and biotechnology—Winston-Salem offers a diverse array of investment firms capable of addressing needs ranging from retirement income planning to philanthropic structuring and capital preservation. Within this evolving financial landscape, discerning investors are encouraged to examine each firm’s advisory philosophy, client engagement model, and fiduciary commitment to ensure enduring alignment and strategic trust.
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