The Roush Group is a fiduciary-based financial advisory firm located in Fresno, California, specializing in comprehensive financial life planning for business owners and high-net-worth individuals across the Central Valley and Central Coast regions. Founded by Rick Roush in 2010, the firm emphasizes a client-centered approach, offering services such as asset management, estate and trust planning, retirement planning, business exit strategies, succession planning, and life insurance. As a Registered Investment Advisor (RIA) and Accredited Investment Fiduciary® (AIF®), the Roush Group upholds the industry’s highest standards of fiduciary care, ensuring that clients’ best interests are always prioritized. The team, led by Rick Roush and supported by professionals like Jessica Roush and Andy Wheeler, collaborates closely with clients to craft personalized financial strategies that reflect their core values and long-term goals .​