​Crux Wealth Advisors is a Long Beach, California-based independent Registered Investment Advisor (RIA) specializing in fiduciary financial planning and investment management. Founded in 2016 by CEO Travis Alexander, MBA, CRPC®, the firm has rapidly expanded, managing over $3.4 billion in assets under management (AUM) as of 2025. Crux emphasizes a client-centric approach, offering personalized financial solutions to individuals, families, and business owners.