​AssetBuilder is a Plano, Texas-based registered investment advisory firm founded in 2006 by Scott Burns, known for the “Couch Potato Portfolio” strategy, and Kennon Grose. The firm offers a disciplined, low-cost approach to investing, emphasizing simplicity and transparency. As a fee-only fiduciary, AssetBuilder provides personalized services in portfolio management, financial planning, retirement planning, estate planning, and tax optimization, utilizing evidence-based strategies backed by Nobel Prize-winning research. They partner with Dimensional Fund Advisors (DFA) to construct diversified portfolios tailored to clients’ goals and risk tolerance. With a minimum investment of $50,000, AssetBuilder charges management fees ranging from 0.20% to 0.50%, depending on account size. As of December 31, 2024, the firm manages approximately $723 million in assets, all on a discretionary basis. Their commitment to low fees, personalized service, and long-term investment strategies positions them as a reliable choice for investors seeking a straightforward and cost-effective advisory experience. ​