​Resonant Capital Advisors is an independent, employee-owned Registered Investment Advisory firm based in Madison, Wisconsin, serving institutional and high-net-worth clients, with a particular focus on multi-generational family businesses and entrepreneurs . Founded in 2018, the firm offers a comprehensive suite of services, including financial planning, investment management, and advisory solutions tailored to complex family and business dynamics . Resonant emphasizes a team-based approach, leveraging decades of experience to provide customized strategies that address clients’ unique financial goals and challenges . With over $1.7 billion in assets under management as of March 2024, Resonant combines disciplined investment practices with advanced technology to deliver transparent, tax-efficient portfolios and comprehensive financial plans . The firm’s commitment to fiduciary responsibility ensures that clients’ best interests remain at the forefront of their services.