Tree City Advisors is a Boise-based fiduciary financial advisory firm founded by Brian Wiley in 2016. The firm operates under Apollon Wealth Management, an SEC-registered investment adviser, and is committed to providing personalized, conflict-free financial guidance. Their services encompass comprehensive financial planning and asset management, emphasizing a client-first approach without product sales or commissions .

The team at Tree City Advisors includes Managing Director Brian Wiley, Wealth Management Advisors Alexandra Lundgren, RSSA®, AIF®, Jeremiah Bates, and Nic Daniels, along with support staff Vicki Wiley, Amanda Reynolds, and Alec Kelso-Capili . They serve a diverse clientele, including high-net-worth individuals, families, and business owners, offering tailored strategies to meet unique financial goals.

Tree City Advisors is also known for its educational outreach through “The Real Money Pros,” a syndicated radio program hosted by their team. This platform allows them to share financial insights and advice with a broader audience, reinforcing their commitment to client education .