The McGriff Alliance is a Birmingham-based financial advisory firm committed to helping individuals and families achieve financial health and freedom. Founded in 1994, the firm specializes in three core tactics: eliminating debt, building wealth, and protecting assets for future generations. By offering alternatives to traditional financial planning, The McGriff Alliance assists clients in getting out of debt quickly, exploring better investment options, and collaborating with CPAs to create personalized back-office solutions. Their mission is to design strategies for financial security, ensuring that clients are as financially healthy as possible to live life to the fullest. The firm emphasizes a collaborative approach, partnering with professionals to provide tailored financial solutions.