ZWJ Investment Counsel is an independently owned, SEC-registered investment advisory firm based in Atlanta, Georgia. Established in 1974, the firm has been providing personalized investment management services for over four decades. ZWJ specializes in creating and actively managing custom portfolios comprising individual stocks and bonds, tailored to align with each client’s unique financial goals, liquidity needs, and risk tolerance. The firm’s experienced team, many of whom hold the Chartered Financial Analyst® (CFA) designation, employs a long-term investment strategy focused on earnings and valuation rather than market sentiment. Emphasizing a client-centric approach, ZWJ fosters close relationships through proactive communication and direct access to portfolio managers, ensuring clients receive individualized attention and guidance.