Trulytics Financial Corp is a Memphis-based financial advisory firm dedicated to helping individuals, families, and institutions achieve their financial goals through personalized planning and transparent portfolio management. Founded in 2017, the firm operates from its office at 5885 Ridgeway Center Parkway, Memphis, TN 38120 .​Led by Chief Investment Officer Bobby Peters, CIMA®, CRPS®, Trulytics offers a range of services including equity portfolio development, retirement planning, and institutional investment solutions . The firm emphasizes a client-centric approach, providing tools that allow clients to view their complete financial picture and generate reports to facilitate communication with family members, attorneys, and tax advisors .